Case Study.

OVME, a medical aesthetics brand founded by Dr. Mark McKenna, MD, needed a complete brand system that works everywhere the business shows up.

After reworking the identity, I built a full suite of assets for every purpose. Retail packaging gives the skincare line a cohesive shelf presence. Uniforms and signage bring the brand into the clinic, and business cards carry it into every handoff. Social media ads promote products, offers, and services to drive new clients.

Tied together by a cerulean, mint, and silver grey palette and fluid water imagery, every piece reinforces the message “Nothing Is Greater Than Me.”

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Assets Delivered

• · Primary and secondary logo lockups
• · Packaging for BOOST, BRIGHT, PURE, and GLOW skincare products
• · Business cards
• · Branded staff uniforms
• · Office and lobby signage
• · Social media ads for products, first-appointment offers, and injectables

Case Study.

Hooray Health is a health benefits company that needed one designer to support marketing across web, advertising, sales, and client communications. As Creative Marketing Designer, I worked closely with account managers, sales, and leadership to build assets and systems that helped the brand grow.

I designed and built web pages in WordPress and HubSpot, including booking automations that made it easier for prospects to connect with the team. I created and managed Meta and LinkedIn ad campaigns, developed LinkedIn brand assets for the CEO, and scheduled content for the officer and sales team pages. For sales, I designed PowerPoint decks, demo content, and client-facing product materials in InDesign. I also illustrated the company mascot, giving the brand a friendly, recognizable face.

Behind the scenes, I organized brand assets in Bynder, built HubSpot email campaigns, and produced generative AI audio for client SMS and voicemail. The result was a more connected, efficient marketing operation and a consistent brand across every touchpoint.

Assets Delivered

• · WordPress and HubSpot web pages with booking automations
• · Meta and LinkedIn ad campaigns
• · CEO LinkedIn brand assets and team page content
• · Sales decks, demo content, and InDesign product materials
• · Company mascot illustration
• · HubSpot email campaigns
• · Generative AI audio for SMS and voicemail
• · Bynder digital asset management
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Case Study.

Next Level is a community for mortgage loan officers that offers coaching, accountability, live events, and on-demand training.

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It needed marketing that clearly sells its Community Pro membership and keeps a growing lineup of programs feeling like one brand. I created a presentation deck that walks prospects through what’s included, the loan officer journey, the founders, and each program.

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I also designed identities for the brand’s programs and live shows, giving each its own personality within the Next Level family. For in-person events, “The Great Reset” banners spotlight the founders and speakers, and a community t-shirt gives members something to rally around. A bold navy, cyan, and orange palette and the tagline “Collaborate. Accelerate. Level Up.” tie every piece together.

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Assets Delivered

• · Community Pro membership presentation deck
• · Program and live show logos: Power 90, Level Up Live, Business Ignitor, Fintech Friday, The Market Minute, and Compass Rose
• · Event retractable banners for “The Great Reset”
• · Community t-shirt design
• · Promotional graphics for live calls, monthly webinars, and live events
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