Julian Ham

Kicks Up Front

✕  Kicks Up Front is a trade show brand I had the opportunity to work with built around the culture of sneaker and exotic car connoisseurs alike.

✕  This project was a challenge in that they specifically wanted to use the imagery of a Lamborghini in combination with a "Jordan 1" model sneaker within the logo mark. I was able to create this with proper use of negative space while still sticking to my rule of thumb of creative logos that work well in solid/minimal color tones.

✕  After the logo was created, I then moved to create a theme about the mark that reflected in the following brand concepts and print materials.