Julian Ham

Tia’s Coquito

Tia's Coquito

✕  Tia’s Coquito started as a logo design I created for a cousin of mine, who had just begun to create Puerto Rican style coquito from a family recipe passed down to her from her family.

✕  Initially just a simple logo project, my creativity began to flourish working on the mark, I soon decided to dive deeper into creating a brand and theme around the logo itself.

✕  The imagery and style I used were to reflect her idea of making coquito a more common place beverage

year-round. This idea led me to create Product Designs, Mockups, Icons, and a Brand Strategy Guide centered around her potentially taking her deliciously unique product to market.